Press Release

Mooresville, NC (March 15, 2014) - SUBSTANCE INCORPORATED, an innovator of unique digital printing materials, has revolutionized the motocross graphic market with the introduction of Ultracurve%u00AE X1 print media. Ultracurve%u00AE X1 utilizes industry-first bubble-free FLO%u00AE Technology, cutting installation time in half, improving adhesion, and eliminating unsightly cosmetic blemishes. Developed alongside professional motocross teams such as Monster Energy Kawasaki and Geico Honda, Ultracurve%u00AE X1 has proven to be an unbeatable asset to time-sensitive mechanics and professional racers. If you aren't using Ultracurve%u00AE X1, your competitors will be.

In the early stages of life, digitally printable motocross materials lacked the superior performance and appearance of their screen-printed counterparts. With the introduction of Ultracurve%u00AE 660LSE and Ultracurve%u00AE 1500 in 2010, Substance Incorporated forever changed the perception of digitally printable motocross products, offering industry-leading adhesion, conformability, durability, printability, and gloss. Quickly ascending to the top of the market, Substance products have graced the machines of virtually every SX/MX Champion, as well as the majority of professional and amateur motocross race bikes.

Working alongside the top professionals in motocross, Substance Incorporated has always been pushed to innovate. "We didn't come into the market in 2010 to remain complacent" stated Daniel Velez, North American Director of Sales. "Ultracurve%u00AE X1 is a revolutionary product that will leave an indelible impression on the motocross industry. Since the introduction of digital print technology, no product has brought as much improved functionality to the market as Ultracurve%u00AE X1. Ultracurve%u00AE X1 further builds upon the legacy that Ultracurve%u00AE 660LSE has created."

Ultracurve%u00AE X1 is manufactured using an opaque 4.0mil vinyl film, backed with 2.0mils of highly-aggressive solvent-based permanent pressure sensitive adhesive. FLO%u00AE Technology allows for a bubble-free installation. A Natural Brown 99LB polycoated kraft liner provides exceptional layflat performance. Suggested end-use applications include graphics for motocross bikes, ATVs, karts, and other extreme applications requiring exceptional adhesion and bubble-free application.

Ultracurve%u00AE X1 is available in Gloss and Matte finishes for Solvent, Eco-Solvent, Latex, UV, and Thermal-Transfer Printers. For more information, or to request samples, please visit www.substanceincorporated.com or call 1-800-985-9485.