Press Release

Mooresville, NC (April 22, 2013) - SUBSTANCE, Inc, an innovator of unique digital printing materials, announces the arrival of ICON® 444LSE helmet decal vinyl with FLO® technology, specifically designed for bubble-free application to smooth low surface energy substrates. When combined with ULTRACURVE® 1000 or 1500, ICON® 444LSE is engineered to be the industry's leading decal for Motocross Helmets, Lacrosse Helmets, Football Helmets, Baseball Helmets, Hockey Helmets, Industrial Helmets, and Smooth Low Surface Energy Plastics. It is the industry's first ever high-tack film with air-release properties.

ICON® 444LSE is manufactured using an opaque 3.2mil vinyl film, backed with a highly-aggressive solvent-based permanent pressure sensitive adhesive. A 99LB polycoated kraft liner with FLO® technology provides exceptional layflat performance and ease of installation. Suggested end-use applications include helmet wraps, RC cars, permanent signage applied to polyolefin surfaces, coolers, drum/tank markings, outdoor power equipment, and industrial applications.

ICON® 444LSE adheres extremely well to smooth polypropylene, TPO, HDPE, LDPE, powdercoated paint, aluminum, and stainless steel, and has excellent heat and solvent resistance. ICON® 444LSE has almost twice the peel value of competing "high-tack" products, and is used by the industry's leading decal manufacturers.

Providing exceptional ease of installation, printability, adhesion, and durability, ICON® 444LSE is available in Gloss and Matte finishes for Inkjet printers. For more information, or to request samples, please visit www.substanceincorporated.com or call 1-800-985-9485.