Press Release

Mooresville, NC (April 22, 2013) - SUBSTANCE, Inc, an innovator of unique digital printing materials, announces the arrival of ICON® 440LSE high-tack vinyl. ICON® 440LSE is engineered to be the leading decal product exceptional adhesion to smooth and textured polypropylene, TPO, HDPE, LDPE, brick, concrete, stucco, powdercoated paint, aluminum, and stainless steel, and has excellent heat and solvent resistance. ICON® 440LSE has more than twice the peel value of competing "high-tack" products, and is used by the industry's leading decal manufacturers.

ICON® 440LSE is manufactured using an opaque 3.2mil vinyl film, backed with a highly-aggressive solvent-based permanent pressure sensitive adhesive. A 93LB polycoated kraft liner provides exceptional layflat performance and ease of handling. Suggested end-use applications include permanent signage applied to polyolefin surfaces, plastic trash cans, brick wall wraps, sidewalk/concrete graphics, porta-johns, coolers, drum/tank markings, outdoor power equipment, and industrial applications.

ICON® 440LSE is the world's leading high-tack print media. When compared to other "high-tack" products, ICON® 440LSE exhibits higher tack, adhesion, flexibility, opacity, and shrinkage-resistance; all at a reduced cost with no performance compromise! Once you try ICON® 440LSE, it will be the only product you will ever consider for difficult-to-adhere-to surfaces!

Providing excellent printability, adhesion, and durability, ICON® 440LSE is available in Gloss and Matte finishes for Thermal Transfer and Inkjet printers. For more information, or to request samples, please visit www.substanceincorporated.com or call 1-800-985-9485.